نوشته شده توسط : محمد سلحشوری

If you have a business website and you wish that people will visit it then you have to undertake certain measures. Your website is your cash cow avenue and there is nothing that can take you to the objectives to make profit in the online domain quite like SEO services. Every web site needs to undertake paid search engine optimization in order to get what you feels your site is useful and beautiful.

With paid search engine optimization you will get the traffic that you want. When you opt for SEO services what you get is traffic that is targeted. When you opt for organic search what you get is traffic that is naturally being converted. With paid search engine optimization you can even put per click costs and don't worry about conversion, but with organic search, you have to measure it. One thing is sure, you can convert the visitors that come to your site but you need objective measure and that is what you need to do.

SEO services are very much helpful when it comes to taking your site to the top of the search pages. It is not enough that you create the site, get a good ranking and add lots of stuffs on the site. You have to measure how much traffic you are able to draw to your site and then make conversions. If you convert an average of 10% of visitors who come to your site then you need around 100 visits to convert to sales. With organic search if you can convert 20% of visitors that come to your site then you need graph something like this.

So the point here is that you have to be very descriptive when you are going to start a blog. First of all you need to know whether the site is targeted, whether it is graphically pleasing and, most important, whether it is search engine friendly. And these are the three main aspects that you need to look at. Once you get this right you can go to the next part; finding out how to write keywords and phrases. We will start from the first one which is creation of the site.

The first thing that you need to do is to research and find out how people will get to know about your site. This is not as simple as it sounds. You need to think about optimum keywords. You think about what service or information people are looking for when they come to your site. What you are offering to the public or what you are telling the world about your products or services.

But the hard part is that you are not the only one who will be interested in this. There are millions of other sites on the web that will be using the same keywords and will be using their own SEO work to try and get the attention of the web master who will decide who is going to get to show up on the first page of the search engine. You need to create a comprehensive plan of action so that you can beat out all the other sites that are coming up.

The first thing that you need to do is to build a list of the keywords and phrases that you think will be use by the people who are looking for your service or information. This is what will bring traffic to your site and make your business sing. You need to choose the keywords so that they reflect the content of your site.

Use the Google keyword tool to come up with more keywords. If you think that there is not enough traffic with the researched keywords, then go back to the drawing board and propose alternative keywords.

Once you have come up with a list of keywords, you need to organize them into categories. You need to think of each category coming up with the intention of either solving a problem or at least giving information to the interested parties.

Each category should be made up of the top level keywords with the intention of solving a business related issue.

If you have a website that is dealing with a subject that is not in your homework then the best thing to do is to write an article about it. Use the keywords in the title of the article and in the body. However do not exceed the character limit. A maximum limit of 250 characters is recommended.

Do not organize more than 450 characters in the title and the body. You might end up getting a title like Competition nowadays at hands on SEOSince 1997 which is just impossible to compete with. The idea behind the title is that it gives you an idea when you are writing the content.

Meta tags are also very vital for winning the SEO wars. These are invisible tags that are attached at the top of the page. You can find 3 or 4 easily. These tags are used by search engines to collect information about the site.

The title tag is probably one of the most important tags to use. Make sure that you include the keyword in the title. It is necessary to also use related keywords.

The description tag is also used by crawlers to generate descriptions of the website for the user.



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تاریخ انتشار : شنبه 7 فروردين 1400 | نظرات ()